THE ROOKIE

Serums FAQ - All Your Questions Answered

Serums FAQ - All Your Questions Answered

Wow, what a week! It’s been only a few days since the launch of our serums, but we’ve already gotten so many questions on how to use them and whic...
Introducing Our Serums!

Introducing Our Serums!

Whoop, it's finally here! Many of you may have only been expecting one product to be launched, but instead there’s three of them. But don’t worry, we’ll take it slow.
Daryl Chew of Nail Deck Dishes On 8 Years In The Nail Polish Business

Daryl Chew of Nail Deck Dishes On 8 Years In The Nail Polish Business

Beauty entrepreneur Daryl Chew tells us why the perfect nail colour is no longer a pipe dream and what running one of Singapore’s coolest nail polish brand is like.

Goodbye 2019! Our Year End Round Up

Goodbye 2019! Our Year End Round Up

The end (of the year) is near! A short note on how we’ve fared. 

#UnconventionalWomen: Diana Chan Tells Us What It’s Like To Run Her Own Swimwear Line

#UnconventionalWomen: Diana Chan Tells Us What It’s Like To Run Her Own Swimwear Line

Former corporate lawyer in one of the biggest law firms in Singapore turned swimwear entrepreneur tells us what it’s like to make the leap.

5 Ingredients For Dramatically Younger Skin

5 Ingredients For Dramatically Younger Skin

Age is just a number, but no one likes looking old before their time.
Why Green Pulp Paste Masque Is The Best Mask You’ll Ever Use

Why Green Pulp Paste Masque Is The Best Mask You’ll Ever Use

A bold claim? We don’t think so! Find out why Green Pulp Paste Masque is the best mask you'll ever use.

Natural, Organic, Clean - What’s It All Mean?

Natural, Organic, Clean - What’s It All Mean?

Friend: “I’m so loving this new [insert skincare product]. It’s made with natural ingredients, so you know it’s not going to cause my allergies to flare up.”

Is Your Skincare Actually Nutella?

Is Your Skincare Actually Nutella?

Raise your hand if Nutella is the only reason you buy bread. I mean, who can get enough of its chocolatey, wholesome goodness?
I Started My Own Skincare Line - Here's What I've Learnt So Far

I Started My Own Skincare Line - Here's What I've Learnt So Far

As of writing, Rooki is now two and a half months old, practically a newborn baby by any standards.
self care

How To Take A Mental Vacation

If there’s one thing I’ve learnt about running Rooki - it’s that it’s so easy to fall into the trap of being ‘switched on’ all the time.