The Rookie

skincare

Serums FAQ - All Your Questions Answered

Serums are some of the most confusing product categories of all time. We're here to clear the confusion.

skincare

Whoop, it's finally here! Meet our newest light as water serums: Circadian Fixer Hydro Drops, Sun Eraser Glow Drops and Anti Pollution Nano Drops.

interviews

Beauty entrepreneur Daryl Chew tells us why the perfect nail colour is no longer a pipe dream and what running a nail polish business is really like.

life

The end (of the year) is near! A short note on how we’ve fared.

interviews

A former corporate lawyer in one of the biggest law firms in Singapore turned swimwear entrepreneur tells us what it’s like to make the leap.

skincare

Age is just a number, but no one likes looking old before their time.

skincare

A bold claim? We don’t think so! Find out why Green Pulp Paste Masque is the best mask you'll ever use.

skincare

Friend: “I’m so loving this new [insert skincare product]. It’s made with all natural ingredients, so you know it's good for skin!"

skincare

Raise your hand if Nutella is the only reason you buy bread. I mean, who can get enough of its chocolatey, wholesome goodness?

life

As of writing, Rooki is now two and a half months old, practically a newborn baby by any standards.

mental health

If there’s one thing I’ve learnt about running Rooki - it’s that it’s so easy to fall into the trap of being ‘switched on’ all the time.