What is Rooki?

Rooki is a high performance superfood beauty company that believes that what you feed your skin is just as important as what you feed your body. We create formulas that are inspired by superfoods and activated by science, resulting in intelligent and luxurious products that deliver immediate relief and long-term results.

What are Superfoods?

Kale, lingonberries, matcha and chia seeds - these are some of the most concentrated foods on Earth. Also known as superfoods, these are special foods that are rich in compounds such as antioxidants, vitamins and fatty acids, that are considered beneficial to a person's health. Think of them as the superheroes of the food world.

The superfoods in Rooki were specially selected because they contain the right amount of antioxidants, enzymes, vitamins and minerals to actually do something. They nourish, protect and reduce inflammation in skin. When used in optimal concentrations, they deliver a buffet of nutrients that results in glowing, healthy skin.

To learn more about the superfoods we use, click here.

What are some of your beliefs?

We believe in helping your skin unlock its true potential by blending the best of nature and science - clean, superfood ingredients with high performing actives - to create supercharged products with results you can see and feel. We believe that everyone deserves to have good skin and that is why we continue to innovate and push the boundaries of cosmetic science.

Do you test on animals?

Our products are 100% cruelty-free. All our products are tested on real human girls, and never on animals.

Where is Rooki made?

All our products are made with the latest skincare technology and active ingredients from Japan. They are compatible with any skin type and play well with other products. Our superfoods are sourced from all over the planet, from deep within the Amazonian rainforest to specialty farms in Japan.

Where do you ship to?

Anywhere on Earth, basically. Plus our shipping is free! For more details, scroll down to our Shipping & Payments section.


Are Rooki products safe for sensitive skin?

Our products are the perfect treat for sensitive skin. We try our best to deliver great results with minimum irritancy, and this includes leaving out endocrine-disrupting preservatives like parabens and barrier-destroying agents like sulfates. However, if you have exceptionally sensitive skin or are concerned about any reactions, we suggest doing a simple patch test.

Our full ingredients are also listed on our product page to help you identify any possible sensitivities. To learn more about our formulas, click here.

Are Rooki products fragrance-free?

Our products are formulated without artificial fragrances, which means that you can smell our fresh ingredients even before it hits your skin. That's because we don't believe in hiding the scents that result from our unique blend of super fruits, berries, greens, roots, herbs, flowers and mushrooms. Skincare should be for everyone - even people with sensitive skin.

To learn more about our clean chemistry, click here.

How long can my products last?

To find out how long your product lasts, either look for the expiration date on the bottom of your jar or find the PAO (period after opening) symbol printed on the packaging. The number next to the M (eg. 12M) is how many months the product will stay fresh after it's been opened.

For a truly fresh experience, store your goodies in a cool and dry place away from direct sunlight. This will help preserve the potency and nutritional integrity of our product.

When will you be launching new products?

Rooki is a work in progress, and will always be. It has always been our intention to create products that are fresh, modern, and most importantly, purposeful - ones that you'll reach for everyday. Although we cannot reveal them yet, we do have a number of products in our pipeline that we would love to share with you when the time is ripe.

Can I use Rooki during pregnancy?

Please consult your doctor to ensure that our products are aligned with your pregnancy plans.



NEW! Enjoy free shipping on all orders from USA & Singapore - no minimum spend required!

All orders are tracked and dispatched within 1-3 working days. You will receive a tracking code which you can use to check the status of your parcel.


NEW! Enjoy free shipping on all orders worldwide - no minimum spend required!

All orders are tracked and dispatched within 1-3 working days. You will receive a tracking code which you can use to check the status of your parcel.

What payment methods do you accept?

We accept VISA, Mastercard, American Express and Discover payments through Paypal.

How can I check the status of my order? 

Once your order has been placed, you will receive a confirmation email. We'll also send you a second email with your delivery details once your delivery has been shipped. All online orders are dispatched within 1-3 days. Orders placed on Saturdays, Sundays and Public Holidays are processed the following business day.

How long will my order take to arrive?

The shipping speed are as follows:

Singapore: 4-6 working days
United States: 2-4 weeks
Asia Pacific & Australia: 2-3 weeks
Everywhere else: 2-6 weeks

Do note that these are only estimates and that shipping may still be subject to unforeseen delays like custom checks.

What is your return/exchange policy?

All purchases made on Rooki are final and not eligible for return or exchange. However, if you have received a defective product or different product from the one you've ordered, we're sorry! Please notify us immediately at hello@rookibeauty.co so we can make things right.


I am interested in retailing your products in my store. Who can I contact? 

For business, wholesale and retail opportunities, drop us a message at hello@rookibeauty.co

I would love to feature Rooki and your products. How can I get in touch?

For press and media enquiries, drop us a message at press@rookibeauty.co

I am interested in working at Rooki. What are your current openings?

For career opportunities, drop us a message at careers@rookibeauty.co