Our Story

Hi, I'm Hayley!

"That's me, the chief make-things-happen officer behind Rooki Beauty. My love affair with skincare started at a few years ago when - tired of my first job after graduation - I decided to experiment in my home kitchen by making lip balms, clay masks and body scrubs. Using fresh foods, I created skincare concoctions and to my amazement, my skin improved tremendously!"

So I started this skincare thing...

"On a visit to Japan and inspired by the beauty of their farms and freshness of their food, I decided to take this hobby of mine to the next level. If I wanted to do this skincare thing for real, I needed to do it properly. From that day onwards, I went down a rabbit hole to create Rooki Beauty, a skincare brand that believes in an effortless approach to good skin - one that's as fresh as you."

And made it for you.

"The world can be pretty confusing, but skincare shouldn't have to be. I chose the name Rooki Beauty because I wanted to make skincare so easy, even a rookie can use it. My wonderful team of dreamers and doers are dedicated to creating non-fussy formulas using Japanese superfoods and science that respects your skin's unique chemistry."

Truly Effective

The perfect amount of power in each formula to bring about a visible difference to skin.

Perfect Skin Food

Japanese superfoods meets skincare science. Formulas that respects your unique skin chemistry.

Tropical Climate Friendly

Stay cool and comfortable with formulas that are light on skin yet heavy on results.

50+ raw superfood ingredients

Chardonnay Grapes. Yamanashi Peaches. Uji Matcha. Chia Seeds. Lingonberries. Wakame. Starfruit. Kudzu Root. Blue Chamomile. White Asparagus. Raw Honey, and more. Sourced from Japan and the far-flung corners of the earth for their precious vitamins, minerals and antioxidants - our skincare is made from only the purest and most concentrated superfoods on the planet. Because we believe the story of our skincare is only as good as the ingredients it is written in.

Our Ingredients