You know that incredible feeling you get from drinking a kale loaded smoothie, or eating a superfood salad lunch? Rooki transforms your favourite superfoods into antioxidant, vitamin and phytonutrient rich skincare products, so that your skin can feel incredible, too.

An Easier beauty

High Performance

Superfood Beauty

We chose the name Rooki because we wanted to make skincare so easy, even a rookie could use it. Our goal from the very beginning was to create a brand that was fresh, modern and made basics cool again - while harnessing the power of superfoods for glowing, healthy skin.

A better beauty

We spent our early days exploring the beauty capitals of the world, searching for a better way to do beauty. In Japan, we were amazed by how old and new could meet and coexist, and how natural ingredients could be combined with advanced extraction techniques and modern delivery systems to revolutionize skincare.

Our journey to Japan changed everything.

We discovered that by combining powerful superfoods with modern day actives, we could create products that were far more potent, more extraordinary, and more effective than simply using botanical ingredients alone.

So we set out to do just that, and Rooki was born. Our products are clean, cosmetically elegant and delivers serious results - without the intimidation factor.